About Maqsood & Sons

Mr. Maqsood Ali is the founder and Chairman of Maqsood & Sons. Founded in 2006, with just eleven employees and capital of two hundred thousand rupees at the age of twenty five, armed only with confidence and charisma. The one thing he possessed in abundance however was ambition. As he says, “For any growth to take place, there must be an ambition, without that desire and obsession, you can do nothing.” Unfettered by convention, Maqsood Ali could discern opportunity where others saw difficulty. His spirit of enterprise and working innovatively around obstacles was the hallmark of many of his ventures. This, combined with his great capacity for hard work, was the formula for his many business successes. It was he who pioneered water cooler manufacturing in Pakistan, making Maqsood & Sons synonymous with water cooler and laying the foundation for it to become a manufacturing company. A large-hearted man who loves life with a passion, Maqsood Ali is a natural leader, inspiring great devotion in his staff and the company. The work culture that he established in Maqsood & Sons was imbued with professionalism, a commitment to quality and customer satisfaction, a sense of corporate social responsibility and consideration for employees – long before they became fashionable buzzwords.

Our Mission !

Our mission is to provide better quality and customer’s satisfaction through better quality. The purpose of an organization is to accomplish the goals and objectives as indicated within the organization’s vision statement. The mission statement will indicate how we plan on reaching those goals and objectives. In air conditioning equipment, Maqsood & Sons is committed to provide best quality to all customers because quality is our habit and services are our culture. Over the years ACES has aligned itself with installation, repairing and maintenance on the leading edge of the industry’s technological advances.

Maqsood & Sons is one of the largest air conditioning companies of Pakistan with a network of four branches, 25 dealers and around 31 employees. It fulfills the air conditioning needs of large number of corporate, commercial and residential customers and has also established leadership in the field of commercial refrigeration equipment ranging from water coolers to cold storages. The Company also offers comprehensive Electrical Contracting and Electronics Services. Maqsood & Sons has business alliances with Pakistan renowned technology leaders such as Mitsubishi Electric, Haier, Daikin, Gree, Sabro, LG, Acson, Kenwood, Sumsung, Dawlance and many others, to offer superior products and solutions to customers. Maqsood & Sons primarily focuses on the corporate and commercial institutions including institutional, industrial, government and private organizations as well as commercial establishments such as showrooms, restaurants, banks, hospitals, theatres, shopping malls and boutiques etc. The Company has also started pursuing the residential segment with its wide range of sleek and contemporary air conditioning systems.

Client Portfolio